App marketing isn’t as easy as you think. You can have a great app idea, but how do get other people on board? You should start marketing your app before its launch and continue long after it enters the market.
So, if you’re sitting around thinking app users will magically find and download your app, think again. There is really high competition in the app market. That’s why it is recommended to have a strong strategy before launching the app.
We know the mobile app marketing world inside out, so in this blog, we will provide you with the 10 most important and effective ways to promote your app and to help you maximize your downloads.
So, What are the 10 ways to market an app?
1. Website
You must have an online presence for your app. People want to know more about your app, so the website is the most appropriate place for it. You should describe your app features in detail on your website.
2. Social Media
Social Media is the second most for app promotion. There are 2 ways to connect and engage with your audience via social: organic and paid.
Organic promotion on social media is having a presence on social media platforms such as Facebook pages, Instagram profiles, etc. Create an account, identify your perfect buyer persona, and start following people within your target audience and industry. Engage your audience, and be interesting and creative. Make yourself click-worthy and share-worthy. Don’t spam your audience with promotional posts, but try to engage with them most of the time.
Paid promotion on social media can boost your reach, and discoverability, and more people will download your app. Social media platforms tend to have a lot of information about their users, including geographic locations, demographics, and interests. When running social media ads, keep your pages looking professional. So, putting some money behind your app promotion is always a good idea. Facebook and Instagram are very effective advertisement platforms for mobile apps. Meta gives the opportunity to easily run ads for app installs.
3. App Store Optimization (ASO)
App Store Optimization, or ASO, is the SEO of the mobile app. With the help of app store optimization, you can reach app users directly in the place where they are already searching and downloading new apps. So it is worth investing in app store optimization. To optimize your app store presence, pay attention to the following:
App name – Your app name should be unique, catchy, and easy to remember, in order for users to easily find your app.
Keywords – Do keyword research and include relevant keywords so that you will be easily found.
Description – You should provide a proper description, describing your app’s values and benefits. Moreover, you should update it with any app update.
Screenshots – You should provide 4-5 screenshots outlining the app’s best features. Always remember that screenshots are the first impression of your app, so make sure you show the app’s primary functions and core features with a professional and catchy design. Always add text on each screenshot with the name of the feature.
Video – You can create a tutorial video of your app.
Ratings – Users pay big attention to app ratings. So having positive app ratings can increase your downloads. If you don’t have it, you should make an effort to collect reviews from your existing users. Send push notifications that send them to the app store to leave a review by asking them to rate your app.
4. Search Engine Optimization (SEO) for App Marketing
Search engine optimization (SEO) helps potential users find your site via search results. The best thing you can do for SEO is to feature relevant keywords on your website’s landing page. Add a link to your landing page so that users can download your app on their device of choice.
5. Search Ads
SEO takes a lot of work, and steady maintenance and it gives you long-term results. So some app marketing campaigns focus on paid search. It means running ads on different search engines. You can customize your ad campaign for mobile marketing. Most search engine ads allow you to promote the app at once by adding a download as a call to action.
6. Paid Promotion in the app store
One of the smarter app promotion strategies is enhancing placement in an app store. Apple gives you an opportunity to run paid ads within the app store. You are able to bid relevant keywords so that when a user is searching for apps with your keyword your app will show first. This can help you quickly engage new users. Don’t hesitate to run search ads, it can have a big impact on your app performance.
7. Influencer Marketing
Influencer marketing is an effective way to raise your app’s awareness and visibility among potential customers. Working with popular influencers or celebrities can be expensive, but there are plenty of opportunities to work with nano influencers. Start doing research, and reach out to influencers and bloggers in your target location and industry, make sure the influencer aligns with your app’s target audience. Ask them to promote your app via their social channels. You can pay influencers their standard fee or give them a commission on all the referrals they generate via their social media channels.
8. Content Marketing
Create useful, Valuable, and engaging content for your potential users. Creating high-quality content will increase your website traffic. Once your potential users are on your website you can inform them about your new app, by providing them with the best features and sending them to download it. Valuable content can be articles, infographics, or videos such as webinars or how-to videos that share useful information.
9. Traditional Advertising
Treat your app like a traditional product launch. If you have a physical location, start advertising your app throughout your store. For example, you can run a creative promotion to get users to download it by giving a promo code for the first order. If you don’t have a physical store, you can start the creative campaign with advertising banners all over the target location. It will be successful and will gain national attention.
10. Apply for app awards
There are tons of companies that give awards to new innovative creative applications for their functionality, design, and so on. Find them online and apply if you think you are a good contender.
Now you know how to market an app. Choose the right strategy for your app marketing by using the tactics described above.
If you need more help marketing your app, book a free consultation, our professional team is ready to give you a free consultation for your app promotion.
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